At M World, we are committed to confidentiality and security of your Personal Information. We value your business and have developed this Website privacy policy (“Privacy Policy Statement”) to describe our specific privacy policies and practices and how we collect, use and disclose the Personal Information of those individuals who visit our website.

This Privacy Policy Statement has been adopted by M World and by those organizations using the M World trademark under license from M World (referred to collectively as “M World“), in order to demonstrate their commitment to the protection of individual privacy. The following discloses how we collect, use and disclose the Personal Information.


For the purposes of this Privacy Policy Statement, “Personal Information” is any information that is personally identifiable to individuals. “Non-Identifiable Information” is any information that cannot be associated with or traced back to specific individuals with any certainty.


M World collects Personal Information from individuals on a voluntary basis through surveys, contest entry forms, registration forms, questionnaires and transaction documents both online and offline. The Personal Information includes contact information (such as name, mailing address, email address, telephone number), demographic information, household information, preference information and transaction-related information.


At such time as Personal Information is no longer required for the purposes stated in this Privacy Policy Statement or other statutory requirements, such Personal Information will be made anonymous or destroyed.


The Personal Information collected is used and disclosed for our business purposes. M World uses Personal Information that it collects for the following purposes:

  • To communicate with individuals;
  • To assist in understanding individuals’ needs or preferences and to adjust our products and services accordingly;
  • To promote and offer products and/or services that meet individual needs or preferences that might be of interest based on information provided and approved by M World;
  • To provide individuals with products or services that are requested or that is part of M World’s ongoing service with its customers; and/or
  • To conduct, process and complete transactions with M World customers.

The Personal Information collected also enables M World to advance and customize its products and services to better meet the needs and/or preferences of its customers. M World may, from time to time, contact individuals by electronic format, regular mail or telephone for any of the above purposes.


M World does not sell, rent or trade Personal Information that it collects. M World will not knowingly disclose Personal Information to any third parties except in the following circumstances:

  • When M World has received consent to do so or under limited circumstances specifically described at such time as Personal Information is collected;
  • When M World, in good faith, believes the law permits or requires such disclosure;
  • To affiliated and associated companies within the M World group of companies and only for the purposes described in the section “USE OF PERSONAL INFORMATION BY M World CANADA” above. These affiliated and associated companies and their respective employees are restricted from using the Personal Information for any other purpose other than as described in the section “USE OF PERSONAL INFORMATION BY M World CANADA” above;
  • To its agents, professional advisors, promotional and marketing agencies, and to any other third parties in order to complete transactions, to process data and to service customers. These third parties and their respective employees are only provided with such Personal Information as is necessary to perform the services for which they have been contracted and are restricted from using the Personal Information for any other purpose other than as described in the section “USE OF PERSONAL INFORMATION BY M World CANADA” above; and/or
  • In the event of the sale of M World, Personal Information may be one of the transferred business assets.


M World collects and uses Non-Identifiable Information to assess the effectiveness of website content and traffic. This allows M World to improve the quality of visits to websites managed by it by streamlining visitors’ ability to navigate these sites and developing featured programs and content that will be of interest to visitors. Aggregate Non-Identifiable Information is used to perform statistical analyses of the collective characteristics and behaviour of individuals, and to measure demographics and interests.

M World also uses aggregate Non-Identifiable Information it collects to inform its current and prospective sponsors and advertisers about the number of visits to its websites, the demographic characteristics of these visitors and the number of times visitors have viewed and “clicked” on their advertisement(s). M World also discloses to advertisers the overall demographics available regarding visitors who “clicked” on their advertisement. Aggregate Non-Identifiable Information may be used to describe M World services and products to third parties such as prospective business partners and financial institutions. In the above circumstances, only Non-Identifiable Information in an aggregate form and not Personal Information is disclosed.


M World has taken measures to protect the security and confidentiality of Personal Information as are appropriate in the circumstances. Personal information is stored in confidential databases and locations in the Province of Ontario. These sites have appropriate security measures in place to protect against the loss, misuse and alteration of Personal Information under the care and control of M World. Any information transmitted via the Internet, however, may be intercepted by third parties. M World does not assume any liability for interception, alteration or misuse of information transmitted over the Internet. M World employees are restricted from using and disclosing Personal Information collected by M World other than in accordance with this Privacy Policy Statement.


Websites operated by M World may contain links to other websites that may collect Personal Information. This Privacy Policy Statement does not extend to the data collection, disclosure, use and retention practices of such third parties and M World does not assume any responsibility for the privacy practices, policies or actions of such third parties. Individuals should read the privacy policies of such third parties, and make an informed decision whether or not to visit such web sites and/or provide Personal Information to such third parties based upon their privacy practices and individual discretion.


Individuals have the right to access, verify and correct or amend all of their Personal Information collected by M World. M World believes that it is imperative that Personal Information be as accurate, complete and up to date as is necessary for the purposes for which it is collected. Accordingly, to help M World keep Personal Information as current as possible, M World encourages individuals to amend inaccuracies and make corrections in their Personal Information collected by M World as often as necessary. To access verify and correct or amend Personal Information, please send an email to M World at info@M or call at 905-881-4401.


To file a complaint with M World concerning the collection, use and/or disclosure of Personal Information, please send an email to M World at info@M or call at 905-881-4401. All complaints will be investigated by M World as soon as is practical in the circumstances. Individuals will be notified of the outcome of the investigation of complaints clearly and promptly and will be notified of any relevant steps taken or to be taken as a result of a complaint.


Individuals always have the choice whether or not they wish to supply M World with Personal Information. Individuals wishing to opt-out of receiving certain informational and promotional materials from M World or who otherwise object to the collection, use and disclosure policies as provided under this Privacy Policy Statement, are asked to contact M World by email at info@M or call at 905-881-4401.

Opt-out opportunities are also provided in other circumstances such as in certain promotional mailings. Individuals are reminded that the decision to withhold Personal Information or to object to the use and/or disclosure of Personal Information as provided in this Privacy Policy Statement or in any agreement between such individuals and M World, may, in certain instances, limit their ability to complete purchases of M World products and services and limit their ability to access or take advantage of certain promotions and features.

Personal Information is obtained and used only with consent that may be expressed or implied depending on the situation.


Any comments or questions about this Privacy Policy Statement, should be addressed to M World as follows:

By email:

By mail:
M World
102-50 Minthorn Blvd.
Markham, ON
L3T 7X8

By phone:


This Privacy Policy Statement has been adopted by M World as of January 29, 2018. Revisions to the Privacy Policy Statement will be posted on www.M as soon as practical.